Product Labels and Label Printing


Due to constant development of production volumes and consumer markets label printing technologies have been intensively establishing over the last decades. Having a hard time to bring in consumer attention manufacturers carefully style eye-catching item labels for recently produced and existing goods.

Product labels are basically notepads, plastic, fabric or other material including textual or graphic information about a product. Item labels inform the consumers of the nature of a product defining item and manufacturer details, production and expiration dates, active ingredients, consumer support info and other data which the producer considers proper and essential to offer. Item labels have a set of essential functions and serve for:

Item recognition

which includes item info and brand identity elements, such as colors, typefaces, logo designs, etc.;

Packaging or sealing of an item

Particular product labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function offering details and a protective seal for additional security;

Publicity and market promotion

Item labels can improve or reduce item appeal. That is why product labels are thoroughly designed to suit the target market.

Proof of an item authenticity

Elaborate and hi-tech item labels including holographic images, barcodes, DataDot technologies and other graphic, chemical and optical elements make sure defense versus imitations;

Regulatory compliance

Apart from optional characteristics there is a number of main requirements embeded in relation to item labels by applicable laws and policies inning accordance with the type of item. Therefore, according to general practice, food product labels must consist of accurate information on the native land, producer, active ingredients, nutritious properties, production date and life span of an item.

Label printing technologies differ inning accordance with label style, colors, materials, required output along with readily available spending plan. The following printing techniques are frequently used for label printing:

Offset printing (lithography)– a traditional premium and relatively affordable label printing method commonly utilized for a big-volume production in which images are transferred from metal or polymer plates to rubber blankets then to the printed surface area. The lengthy set-up procedure makes balanced out label printing method unsuitable for rush orders;

Digital printing– a label printing technique analogous to offset printing where electrostatic rollers are used instead of printing plates. Unlike offset printing digital label printing approach is used for short-run and rapidly altering orders;

Flexographic printing – a flexible label printing service for quick printing, ideal for a large spectrum of materials and characterized with a high runnability specifically in case of big strong areas. Flexography ends up being very affordable when applied in mass production;

Gravure printing– an unique high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the needed dimensions. Gravure printing enables unique printing effects such as metallic elements. This label printing technique is defined with an extraordinary quality but can only be economically practical if used for high-volume production due to high expense of printing cylinders;

Silk-screen printing – a label printing approach allowing to develop tactile texturized images;

Relief printing– a printing method enabling an in-depth elaboration of images, terrific for production of intense colorful and sharp pictures.

Label materials and product labels printing methods depend considerably on the nature of products, order volume and set budget. The existing range of printing implies enables finding the very best worth for cash service.

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